“With the successful implementation of VAS-X’s Electronic Value Management (EVM) System, dealers have been given the incentive to encourage faster transformation to a paperless voucher environment. EVM has not only reduced the costs of voucher imports and voucher distribution, but electronic vouchers has also broadened voucher availability”
-Willem Swart, CEO Telekom Networks Malawi
TNM MALAWI
TNM Malawi started as a Joint Venture in 1995 between Telekom Malaysia and then government owned MTL (Malawi Telecommunications Ltd). In April 2007, TNM became 100% Malawian owned, the first Malawian operator with innovative products and services. With restructuring and investment initiatives and a Malawian identity, TNM proved to have the potential to become a very strong brand.
THE CHALLENGE
- To service more of Malawi’s rural population;
- To make the TNM brand more visible;
- Faster transfer of prepaid airtime;
- Reducing voucher operating costs;
- Reducing costs of importing vouchers;
- Increasing distribution of vouchers;
- Broaden voucher availability;
- Improved customer service;
- Innovative technology and product development;
- Increasing profits;
- Produce dynamic vouchers, for any value, on demand.
THE SOLUTION
The EVM System is an enterprise-class, multi-language, multi-currency system designed to facilitate the distribution and management of electronic value. The system provides a variety of value distribution models to accommodate the various channels, devices and spending patterns.
- Physical Voucher: scratch card or printed
- Virtual Voucher: non-printed, redemption via network provided recharge interface
- Dynamic Denomination: created on demand for any existing denomination – can be printed or virtual
- Dynamic Value: created on demand for any value – can be printed or virtual
- Cashless Processing/Wallet Account: mobile money based vending of dynamic denomination and dynamic value voucher
THE RESULT
- After implementation of EVM, TNM’s presence in the rural areas has increased;
- Dealer shops and buildings have been branded across Malawi, allowing dealers to distribute airtime faster and more effectively;
- Due to increased presence in market, more subscribers have signed up, more airtime has been distributed, thus increasing profits;
- Reduced costs of importing and distribution of the physical paper vouchers, thus also increasing profits;
- Electronic value is easier to gain access to, thus increasing customer service;
- Ability to produce dynamic vouchers, for any value on demand.
