VASX PRODUCTS

RECHARGE RELIEF

Our Recharge Relief System uses Big Data algorithms to credit profile pre-paid subscribers and advance airtime to low risk customers, with ‘recovery’ happening at the next recharge. The service is proven to improve pre-paid ARPU and reduce churn.

An innovative value-added service, the Recharge Relief System improves customer loyalty and retention, reducing churn.

Recharge Relief essentially offers a post-paid-like service (i.e. extension of credit) to credit-worthy pre-paid customers on a micro-transaction basis to minimize risk – and is something that customers love!

Recharge Relief drives consumption, as subscribers can now access services when they need it most, with an easy-to-use and convenient system (SMS, USSD, or IVR-based).

In fact, for one of our customers, the ARPU of customers that became active users of Recharge Relief (approx. 20% of the pre-paid subscriber base) increased by 17% in 3 months without any marketing spend!

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Benefits to the Operator

REVENUE

Drive Usage and subscriber spend: Increase ARPU

LOYALTY

Reward Customer Loyalty and Good Subscriber Behaviour

TENURE

Prolonged Subscriber Relationship and increased Lifetime Value

EXPERIENCE

Improved Customer Satisfaction due to immediate airtime when they need it most

Benefits to the SUBSCRIBER

Convenience

Can’t afford or can’t access pre-paid airtime

Buy now, pay later

Reward Customer Loyalty and Good Subscriber Behaviour

Micro-transactions 

Appeal to bottom-of-the-pyramid customers

EASE OF USE

Easy to understand service, using USSD, SMS, or IVR

FEATURES

  • Sophisticated Big Data credit analysis to optimise lending criteria
  • Full Management Systems and Comprehensive Reporting
  • Requires no above-the-line marketing! Self-promoting service
  • Full or partial claw-back mechanism at next recharge
  • Customizable Denominations and Service Fee Structure
  • Multi-vendor interface
  • Dynamic Rules Engine with optimal risk management
  • Easy to Use and Understand : SMS/USSD/IVR
  • Integrate with existing systems

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